Coming Together, Moving Forward
The Chicago Research Summit steering committee reached out to Mariah Nelesen, from Trinity Christian College, last week to learn a little more about how she came up with her winning design. From Spain, where she is currently studying abroad, Nelesen sent us this note:
“I appreciated the Chicago Research Summit’s focus on the sharing of ideas and practices between staff and faculty from colleges and universities in the area. This is what I wanted to reflect in the logo. I was thinking about both the coming together of people and ideas as well as the expanding/moving forward of people and ideas. I wanted the logo to have the feeling of movement and fluidity while being grounded. I came up with an arrow shape that ebbs and flows as it is repeated in the image. Because this is the Chicago Research Summit, I chose to use the colors of the Chicago Flag while using 3 repeated forms because the Chicago Research Summit is 3 words. This creates continuity between the image and the type when the type is alongside of it. The typeface that I chose is called Carlito. It is a nice sans-serif typeface that is easily legible. It is bold while also having soft and hard edges in the letterforms. This complements the logo beside it. I am excited to see the way that the logo helps brand this event!”
One of the things that drew the steering committee to this design was how well it conveyed movement. One committee member said it reminded him of the Chicago River flowing downtown, and another saw the two red triangles as faculty and librarians supporting students (the blue triangle) in their education journey. The clean typeface and minimalist design were also factors in our decision.